Accor, in partnership with businessman and casino owner Phil Ruffin, has revealed the signing of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection.
The 2,884-key property will be operated under a franchise agreement with Accor when it officially debuts later this year and becomes the second Handwritten Collection hotel in the U.S., following Hotel Stratford San Francisco – Handwritten Collection last year. The signing further increases Accor’s presence in the Americas region, with more than 550 hotels open.
“The city’s tagline is ‘What happens here, only happens here,’ and certainly there is no other place in the world where a collaboration of this scale and significance could come together,” said Camil Yazbeck, global chief development officer, Accor. “The union of Treasure Island and Handwritten Collection creates a one-of-a-kind guest journey, where connections are treasured, wonder is discovered, and every stay is a narrative waiting to unfold. We are incredibly proud to partner with Mr. Ruffin and confident that together we can create a bigger and bolder future for this iconic hotel now that it sits within the Handwritten Collection portfolio and part of the Accor network.”
The franchise partnership between Accor and Treasure Island includes Handwritten Collection brand support, along with Accor’s full global array of services, including sales & marketing, distribution and loyalty.
“Treasure Island has long held a special place in the story of Las Vegas, and I am certain that Accor and Handwritten Collection will further enrich its legacy and attract new generations of guests and visitors,” said Phil Ruffin, owner, Treasure Island – TI Las Vegas Hotel & Casino.“This next chapter brings new energy to the resort while preserving its unmistakable spirit. We are proud to align with Accor—a global leader in hospitality whose values resonate deeply with ours, and we look forward to a successful and long-lasting partnership.”
The hotel has recently been transformed by a multi-million-dollar refresh, blending contemporary comfort with thoughtful design elements.
“We are thrilled to bring Accor to Las Vegas and to provide our ALL Accor members and guests here in the U.S., as well as those visiting from around the globe, with an incredible opportunity to stay at this emblematic property—now the largest Accor hotel in the world,” said Thomas Dubaere, CEO PM&E, Accor Americas.“The addition of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is a milestone achievement, not only for our Handwritten Collection portfolio, but for Accor’s growing presence of exclusively selected properties in the U.S. market.”
