NEW YORK—TravelClick has entered into a new partnership with The Guestbook, an instant cash-back rewards program, to further increase direct bookings for TravelClick’s independent hotels.
Whether hotel guests are currently earning loyalty discounts, perks or other benefits through existing book direct initiatives, The Guestbook provides additional cash-back options and encourage repeat visits. This partnership makes it even easier for TravelClick hotels to learn about and implement The Guestbook’s turn-key offering and tap into The Guestbook’s global network of more than 600 independent and boutique hotels, according to the companies.
“The Guestbook partnership allows our hoteliers to participate in a high-value loyalty program and offer additional book-direct incentives to guests,” said Curtis Brewer, SVP, reservations and web solutions at TravelClick. “This comes following June’s launch of Reward and Redeem, TravelClick’s customizable points-based loyalty program ideal for larger groups, and provides another option for independent hoteliers looking to join a loyalty network.”
Q&A Residential Hotel in New York City epitomizes the benefits of the partnership. When The Guestbook reward program was active on TravelClick’s iHotelier Booking Engine 4.0 at the hotel, direct booking conversions increased by 25%. It now offers The Guestbook as an additional benefit for all guests who book direct.
“Independent hotels need to do more to gain loyalty from guests and compete with big brands,” said Steve Brown, CEO of Q&A Hotel and Furnished Quarters. “In addition to offering huge, stylish suites and a unique guest experience, using TravelClick and The Guestbook, we are now more likely to capture business travelers and have them book directly when they are choosing accommodations.”
“We designed The Guestbook rewards platform to be easy for hoteliers and guests alike, and when paired with TravelClick’s iHotelier Booking Engine 4.0, it means that guests are not only more likely to convert but they are also more likely to return,” said James Gancos, founder/CEO at The Guestbook. “TravelClick iHotelier clients utilizing our rewards program see significant savings and return on investment with guests booking direct.”