Trademark Collection by Wyndham Passes 100 With Canadian Debuts

PARSIPPANY, NJ—Since launching less than 18 months ago as Wyndham Hotels & Resorts’ first soft brand, Trademark Collection by Wyndham is continuing its growth around the world and raising its flag in Canada with a dozen recently signed hotels and resorts spanning the country.

These additions—five of which have opened doors in British Columbia and Ontario, and another seven set to open within the next year in Nova Scotia, New Brunswick, Alberta and Saskatchewan—expand the brand’s footprint on both sides of the Atlantic with the Trademark name now adorning more than 100 hotels in North America and Europe.

“This global momentum is a testament to Trademark’s mounting appeal as one of the most compelling soft-branded offerings for independent hoteliers across the globe,” said Greg Giordano, VP of brand operations, Trademark Collection by Wyndham. “These recent landmark additions, located in some of Canada’s most coveted travel spots, underscore what it means to be a Trademark hotel—unmatched character, charm and individuality. These hotels are now backed by the global distribution power of a leading hospitality name in Wyndham, and a team passionate about driving more travelers through entrepreneurial hoteliers’ doors every day.”

Trademark’s Canadian additions widen the brand’s presence in North America, joining nearly 50 hotels across the U.S. The first locations flying the Trademark flag in Canada include the Georgian Bay Hotel & Conference Centre, Trademark Collection by Wyndham, in Collingwood, Ontario; and The Plaza Hotel, Trademark Collection by Wyndham, in Kamloops, British Columbia.

Wyndham recently signed franchise agreements to bring seven Trademark hotels to four additional Canadian provinces. The company recently executed a deal with Advanced Lodging Inc., for three hotels in Eastern Canada scheduled to open under the Trademark brand by the end of the year: Chateau Bedford in Halifax, Nova Scotia; Chateau Moncton in Moncton, New Brunswick; and Chateau Saint John in Saint John, New Brunswick, located a little over one mile from Wyndham’s Canadian-based contact center. In Western Canada, another four Trademark locations will open their doors in 2019 in Alberta and Saskatchewan through a franchise agreement with Royal Hotel Group.