Towering transformation

South Florida’s iconic resort and private club, The Boca Raton, celebrates the opening of Tower, its fully reimagined fifth hotel that provides an elevated new perspective on luxury travel. Following a $65-million transformation, the 27-story Tower, situated next to the newly constructed Harborside Pool Club, showcases expansive suites, vistas and distinct programming.

“The relaunch of Tower is a significant milestone in the evolution of The Boca Raton. It further defines our property as one of the world’s most distinguished resorts and private clubs, setting a new standard for luxury hospitality,” said Daniel A. Hostettler, president/CEO, The Boca Raton. “It was integral to our long-term strategy to create five distinct hotels, each offering a unique experience.”

Tower’s story began in 1969 when its unveiling marked an enhancement to the Boca Raton skyline as the city’s tallest building. Paying homage to the pink hues of Boca Raton, the Tower’s exterior has been refreshed to a light Coastal Pink. Inside, 244 spacious rooms and suites are fully reimagined by architecture and design firm Rockwell Group.

Contemporary and flexible configurations include connecting suites and entire floor takeovers, ideal for multi-generational families and groups of friends. Bright and airy with warm wood accents, each room features sweeping views of the Atlantic Ocean and coastline.

As described by Shawn Sullivan, partner, Rockwell Group, “We redesigned the rooms with a contemporary coastal feel imbued with a sense of casual luxury to flaunt the spectacular 360-degree views. This meant adding built-in window seating, bleached wood furniture, neutral linen fabrics, fluted feature walls and classic molding.”

In addition to a reimagined interior, the experience has also been reinvented. Tower’s dedicated butlers provide a range of services from the practical to the magical. And for high-touch service blended with modern technology (and a touch of whimsy), young guests can opt for a snack delivery from one of two Tower robot butlers, Johnnie and Ethel, named after the monkey pets of The Boca Raton’s original owner and famed architect Addison Mizner.

On the second floor, Tower Lounge is an exclusive hideaway for hotel guests to relax, connect or simply disconnect throughout the day. Enjoy complimentary morning pastries and coffee, afternoon snacks and as a special weekend treat, a sundae bar. Opportunities to unwind abound, from a listening lounge with headphones by audio brand Master & Dynamic, to a classic games area, and an exclusive book-lending library curated in partnership with Assouline.

Other experiential collaborations were designed to provide engaging sensory opportunities, including an NFT art collection curated by Lynn University NFT Museum, on display in Tower’s lobby. Guests can view one-of-a-kind original artwork from notable and up-and-coming artists who are transforming the art world through breakthrough technology.

Tower is just steps from a myriad of extraordinary experiences across The Boca Raton’s 200-waterfront-acres. Activities cater to all interests, from an 18-hole golf course, and Racquet Club with 16 tennis courts and six pickleball courts, to the award-winning Spa Palmera, seven swimming pools and a private golden beach. One of South Florida’s most exclusive culinary destinations, The Boca Raton has reimagined its drink and dine program with more than a dozen new restaurants and lounges, including four signature concepts in collaboration with Major Food Group—Japanese Bocce Club, Principessa Ristorante serving Italian classics, The Flamingo Grill chophouse, and celebrated brunch hotspot Sadelle’s. Still to come, lakeside all-day dining at Harbor House, which will open this winter next to a to-go eatery, Burger Bar.