Timbers Company, the company behind Timbers Resorts, has launched a new brand, Soleil Hotels & Resorts, a curated collection of hotels, resorts and residences in “intriguing” locales.
“As the luxury market continues to expand and diversify, we saw a white space to take the Timbers formula for success and create a new brand with the aim of providing comfortable luxury for a broader market of discerning travelers,” said Greg Spencer, CEO, Timbers Company. “For your family, we proudly introduce Soleil Hotels & Resorts. Whether you’re on the ski slopes, the golf course or by the beach, the light of Soleil will brighten your experience from the moment the sun rises on your stay until it finally sets.”
Lisa Hultquist, corporate director, marketing, added, “As we shine the light of Soleil on the world, we’re setting the stage for families to come together. Soleil represents light and warmth. It’s a brand that embodies the sun in brightness and splendor. When you are on vacation, the sun makes the day and creates a fervor for seizing that day alongside friends and family—that is the theme of Soleil.”
Each Soleil property will illuminate the intrinsic character and charm of the destination in which it lies, from the vibrant architecture to the local cuisine, by creating immersive experiences with intentional service, amenities and activities for every member of the family, according to the company. The collection will include a blend of both traditional hotels, resorts and whole ownership residences. The residences will be found in resort destinations and allow owners to live the Soleil lifestyle through a serviced residence concept.
The first to join the collection is Soleil Kauai—whole ownership residences located in Kauai, HI. Located within the 450-acre playground of Hōkūala and offering views of the Pacific Ocean and the Ha’upu mountain range, each of the 72 condominium-style residences offers a rare opportunity to be immersed in the spirit of aloha.
Additional retreats in distinctive locations will be announced soon.