The industry goes pink for Breast Cancer Awareness Month

Mothers, daughters, sisters and friends, the list goes on—we all know someone affected by breast cancer. The hotel industry is all decked out in pink to fight for the cause that hits close to home, offering guests a chance to give back and show their support:

Hard Rock PINKTOBER campaign supports breast cancer awareness & research
Hard Rock International has continued its support for breast cancer awareness and research with its 22nd annual PINKTOBER campaign taking place throughout the month of October. Through the Hard Rock Heals Foundation, all company divisions including Hard Rock Cafes, Hotels and Casinos worldwide will be partaking in the campaign with limited-edition merchandise, food and beverage menu items, local events and more. Hard Rock continues to live out its mottos of “Love All—Serve All” and “Take Time To Be Kind” with its steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most.

Limited-edition PINKTOBER merchandise
This year, Hard Rock International will be offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which include a PINKTOBER-themed Hard Rock t-shirt and a newly designed PINKTOBER pin. Additionally, through the Hard Rock Heals Foundation, a percentage of all proceeds will be going to charities that help raise awareness and funds for breast cancer research.

Stay strong with Hard Rock Hotels
To celebrate the unwavering strength of women battling breast cancer and breast cancer survivors, Hard Rock Hotels will introduce the mantra, “Stay Strong with Hard Rock Hotels” as the brand commits to donating 50 special stays for four-nights each at Hard Rock all-inclusive resorts.

Spin to win PINKTOBER donations
Players on Hard Rock Digital’s free “Hard Rock Social Casino” game will determine how much is donated to the Hard Rock Heals foundation in honor of PINKTOBER. The more players spin, the more the donation amount increases starting at $1,000 for 25 million community spins and increasing at regular intervals up to a $10,000 top donation.

Pink taking over
A line-up of community driven local events and immersive on-property activations round out Hard Rock International’s PINKTOBER programming. At several Hard Rock Hotels around the globe, pink Fender guitars will be added to the brand’s notable Sound of Your Stay music program, allowing guests the unique opportunity to check out a complimentary guitar on-site.

Guests of the Hard Rock Hotel Daytona Beach can see pink in one of four room takeovers featuring pink sheets, towels, flowers, a pink welcome amenity and a custom pink Fender guitar available for jam sessions. Ten percent of the revenue received from these rooms will go to breast cancer awareness.

Seminole Hard Rock Hotel & Casino Hollywood, FL, along with two of its sister properties in Florida, are joining together to sponsor their local American Cancer Society—Making Strides Against Breast Cancer Walk. Hard Rock Hotel & Casino Atlantic City is a flagship sponsor for their local walk, as well as a mammogram van on-site to provide free screenings every Wednesday in October and will turn table games felts pink. Additionally, colorful on-property displays at Hard Rock Hotels & Casinos showcase thoughtful pops of pink such as lighting the iconic Hard Rock guitars throughout October.

PINKTOBER takes the stage
Hard Rock Hotels & Casinos continues its worldwide support of PINKTOBER with one-of-a-kind fundraising events across the brand’s international hotel and casino portfolio. Kicking-off the charitable celebrations was the Raise Your Voice Against Cancer Karaoke Event on Wednesday, Sept. 29 at DAER Nightclub at the Seminole Hardrock Hotel & Casino in Hollywood, FL. All proceeds benefitted the American Cancer Society.

The Hard Rock Hotel Madrid also hosted a live benefit concert on Oct. 19 at on-site venue RT60. All ticket sales will be donated to Asociacion Española Contra el Cancer.

Hard Rock Cafe Supports PINKTOBER
Throughout the month of October, participating Hard Rock Cafe locations in North America and Europe will offer a special menu consisting of three burgers and a cocktail. A portion from every burger sold will go to the Hard Rock Heals Foundation to support PINKTOBER and global charity partners the American Cancer Society and the Caron Keating Foundation.

Guests of the Hard Rock Hotel San Diego can drink pink milkshakes and cocktails to support breast cancer research. Across the country, a pink cocktail will be poured at Hard Rock Hotel at Universal Orlando’s Velvet Lounge and Beach Club. Pink treats will also be served at Sessions, Sessions Bar and Constant Grind in Hard Rock Hotel Daytona Beach with a portion of proceeds going to breast cancer awareness. Internationally, Hard Rock Hotel Amsterdam and Hard Rock’s all-inclusive properties in Mexico and the Dominican Republic will serve pink cocktails with proceeds benefitting local breast cancer charities.

Red Roof’s Room in Your Heart purpose program supports breast cancer
Red Roof is turning PINK as Room in Your Heart partners with the American Cancer Society in its fight to help end breast cancer.

The American Cancer Society is on a mission to free the world from cancer. They invest in lifesaving research, provide 24/7 information and support and work to ensure that individuals in every community have access to cancer prevention, detection and treatment.

Guests can save 15% on stays at select properties and 5% of the revenue from a completed stay booked with VP Code 628558 through Oct. 31 goes to support the American Cancer Society. *The American Cancer Society does not endorse any product or service.

Walker Hotel Tribeca all-pink room for Breast Cancer Awareness Month
Walker Hotel Tribeca is blushing pink for the “girls” with an exclusive getaway package benefitting the National Breast Cancer Foundation. Throughout the month of October, guests can book an all-pink room: from the walls, boasting a custom shade of pink paint created in partnership with Martin Kesselman, New York City-based interior designer and owner of Tribeca showroom INCOLOUR, to the amenities and toiletries, transforming the airy lofts into the ultimate rosy slumber party set up.

Additionally, Walker Tribeca has partnered with pink supporters Aromatherapy Associates and Farmaesthetics to curate a selection of beauty goodies that guests can enjoy while in room and take home with them as our gift. Guests can spend time pampering, sipping complimentary Rosè Water from Wine Water and flipping through the pages of a selection of pink books curated exclusively for us by Random House with their best pals, all while supporting a great cause.

Guests who book the package can expect:

  • Two nights in Walker Tribeca’s all-pink room
  • Beauty gifts from Farmaesthetics and Aromatherapy Associates
    From Farmaestehetics: Pink Petal Roses Solar Salt Mineral Bath and Vassar Rose Perfecting Polish + Fine Herbal Cleanser duo From Aromatherapy Associates: Inner Strength Bath & Shower Oil
  • Two complimentary cans of Wine Water Rose
  • An in-room library of all-pink stories curated by Random House to enjoy during their stay

As an official Cause Marketing partner, proceeds from bookings will go to support the National Breast Cancer Foundation, benefiting Breast Cancer education, early detection and patient support across the country.

Don CeSar fights back against Breast Cancer this month
The Don CeSar, Florida’s iconic Pink Palace recognizable by its iconic millennial pink facade, has partnered with Moffitt Cancer Center Foundation throughout October.

The Don is offering package incentives and add-ons to encourage guest donations with room reservations:

  • For a $10 donation, guests receive 10% off all retail at The Don Boutiques, food & beverage at The Don’s five restaurants and bars and spa services.
  • For a $50 donation, guests receive 10% off all outlet services in addition to a bottle of The Don’s private label champagne
  • Funds will be donated to the Shula Fund for Breast Cancer Research at Moffitt, which is dedicated to support research projects, such as a vaccine that will prevent breast cancer recurrence