Study: $5.2B in monthly earned social media lost for travel & tourism
Since the onset of COVID-19, the travel and tourism industry has seen a dramatic drop in the amount of organic brand content being shared
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Post-COVID, Hotels Should Take Proactive Approach to Social Media
NATIONAL REPORT—The COVID-19 outbreak sparked a digital revolution: Working was now at home; meetings were now virtual; and learning was now online. As businesses
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Sojern Highlights Changing Face of Travel Marketing
NATIONAL REPORT—As the new decade is underway, it’s time to look at the state of the travel industry. Sojern, a provider of digital marketing
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Study Reveals Instagram Hot Spots, 2020 Travel Insight
CANNES, FRANCE—InterContinental Hotels & Resorts has launched InterContinental ICons, offering travelers a fresh look at some of the world’s most exhilarating cities and inviting
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Here’s What Millennials Want From Hotels
SAN DIEGO—It’s a burning question for many hoteliers: What do today’s millennials want? The answer is threefold: Customized experiences, digital convenience and relevant information
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Marriott & Lifewtr Augmented Reality Experience Brings Inspiration to Guests
NEW YORK—Marriott Hotels recently launched its newest collaboration—a new augmented reality (AR) in-room guest experience with Pepsico’s premium bottled water brand Lifewtr—at a couple
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