Streetsense acquires Pure Grey, Marriott’s F&B consultancy

Streetsense, an experience-focused strategy and design collective, has acquired Pure Grey, Marriott International’s in-house food and beverage concept and operations consultancy.

Pure Grey is a leading expert in food and beverage operations, hospitality-based consulting services and concept development, according to the company. The firm delivers experiences across all hospitality segments, including licensing its own restaurant brands internationally, such as Spice Market and Market Kitchen. Pure Grey has developed many restaurants and bars at Marriott properties including Revel & Rye at the New York Marriott Marquis, Laurel Brasserie & Bar at The Grand America Hotel in Salt Lake City, Spice Market at Live Aqua San Miguel de Allende in Mexico and the launch of the Market Kitchen brand at the new W Algarve in Portugal.

“The Pure Grey team members are masters of their craft, bringing deep expertise of restaurant and bar concept design and operations to their new roles at Streetsense,” said Brian Taff, CEO, Streetsense. “Streetsense’s well-established Eat & Drink studio, combined with Pure Grey’s operations and concept development capabilities, will provide our clients the opportunity to imagine, create, build and operate leading hospitality and hospitality-led food and beverage brands and places worldwide.”

“Streetsense is a long-term collaborator with deep knowledge of Marriott’s 30 hotel brands, our food and beverage operations and our mission to deliver exceptionally well-executed experiences that resonate with guests and our hotel owners,” said Matthew Von Ertfelda, SVP, global operations, Marriott International. “We are thrilled for Streetsense to expand on Pure Grey’s expertise and continue to provide innovative food and beverage concepts and experiences to guests worldwide.”

Streetsense has also named Ed Viita, Pure Grey’s senior director, as its new managing director of hospitality. He has developed independent restaurants and bars, including the Artesian at The Langham, London hotel, and relaunched The Savoy hotel in London.