Springboard expands leadership team

Hotel management company Springboard Hospitality has hired five new executives. The new leaders will focus on continuing to elevate and enhance the guest experience across all properties and strengthening the company’s marketing and revenue operations.

Jason Pirock joins the team as corporate director of marketing, where he will be responsible for brand and performance marketing of Springboard, its brands and its collection of properties. He brings more than 15 years of experience in marketing working in both hospitality and retail for brands like Hyatt, Target and Sears. Most recently, he was head of marketing for Aparium Hotel Group.

Casea Rose joins the team as chief experience officer, where she will lead experience design, strategic partnerships and community for Springboard’s collection of hotels. Prior to Springboard, she worked as an advisor and consultant for the design, creative direction and community activation for bespoke hotels, conferences and organizations around the world.

Dan Olsen is the new director of digital marketing, a newly created role. With 15 years of experience in the digital space across the education, professional services and hospitality industries, he will oversee Springboard’s digital marketing strategy including paid and organic efforts and portfolio website health, among other initiatives.

With more than 13 years in hospitality, Elena Schroth joins the company as the new area general manager based in Jackson, WY, overseeing the Anvil Hotel. Previously, she held management positions across the country, from The Waldorf Astoria in New York City to the mountain resort company Vail Resorts.

Springboard’s new regional director of revenue, Ashley Moore, joins the team following a tenure with global luxury lifestyle and hotel brand Viceroy Hotel Group. Most recently, she served as area director of revenue management for Viceroy, where she specialized in preopening, opening and managing multiple hotels through renovation and branding. She previously held management roles with Westin St. Francis on Union Square and Omni San Francisco.