ADMI Inc. and Experiential Ventures Hospitality LLC, in partnership with Authentic Brands Group (ABG), a brand development, marketing and entertainment company and owner of the Sports Illustrated brand, have reveled plans to launch Sports Illustrated Resorts—new premium, lifestyle resort and entertainment destinations.
The first Sports Illustrated Resort property is expected to be unveiled this year in Punta Cana, Dominican Republic. Located in Cap Cana, the property and adjacent area offer an unlimited array of activities, including golf, sportfishing, scuba diving, snorkeling, horseback riding, water sports, zip-lining, biking, hiking and more, according to the companies. Plans are also underway for the development of an interactive hotel and resort in Orlando as well as other destinations throughout the continental U.S. and Hawaii.
“The mission of Sports Illustrated Resorts is to provide a vibrant and interactive experience,” said Joseph Cellura, chairman, ADMI Inc., and Christopher Schroeder, CEO, Experiential Ventures Hospitality LLC, in a joint statement. “People are looking for experiences that allow them to be more active and participatory, and Sports Illustrated Resorts will create the ultimate immersive experiences for guests through the various hospitality categories and destinations we plan to enter.”
Each Sports Illustrated Resort will include a host of attractions from live-action sports and entertainment to quality dining, wellness and relaxation. The portfolio of properties is expected to include university locations, upscale golf destinations, chic beach clubs, eco-adventure lodges and large format resorts.
“We are excited to expand Sports Illustrated in such a thrilling and interactive way, engaging travelers, families and sports fans like never before,” said Dan Dienst, executive vice chairman, ABG. “ADMI’s vision for Sports Illustrated Resorts is to create a portfolio of immersive lifestyle properties that will become go-to destinations for individuals and families seeking active vacation experiences.”
