South Florida tech hospitality company continues to expand network

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Thanks to SMARTLINEN®, the days of manual inventory counts are over. SMARTLINEN® is the brainchild of hospitality industry veteran William Serbin, who innovated the space of tracking linen in hotels. His South Florida-based company is seeing considerable growth as hotels purchase their RFID-enabled products and gain automated control of their linen assets.

Hotel owners and operators are aggressively searching for the means to positively impact the bottom line, while saving resources and streamlining productivity. SMARTLINEN®’s Radio Frequency Identification (RFID) technology is a perfect solution that addresses this concern. SMARTLINEN® provides tracking and monitoring of operating supplies, movable assets, equipment and staff to enhance the quality of guest services and increase efficiency and productivity, while reducing operating costs at the same time.

The SMARTLINEN® RFID solution provides hotels with complete control of their linen inventories. The system automatically manages the number of items going to the laundry dirty and returning clean. Additionally, the hotel receives detailed reports of lost items not accounted for in 30 days, and historical reports regarding loss and linen utilization.

The SMARTLINEN® network of properties will continue to grow as more hotels realize how easy it is to adapt to the program.

What hotels are saying:

I dread the thought of ever going back to the manual inventory counting process!!

With SMARTLINEN®, I am getting back linen that I sent out and I am saving on the cost of replacement linen. Before, I was losing approximately $2,000 per month and now I have no loss—just wear and tear replacement cost, which is a minimum.”

SMARTLINEN® has been an incredible asset to our hotel. We don’t have to count linen monthly, as our inventory is tracked daily with the SMARTLINEN® technology.

We appreciate SMARTLINEN® and recommend it to any hotel that wants to keep a close eye on its assets!

Our management team is forecasting a reduction of $2 per occupied room in laundry/linen expenses (savings of more than $100K).

SMARTLINEN® continues to impress as it doubled its property network in 2022. The average SMARTLINEN® hotel has reduced loss to 5% per month and reduced their purchases by 20%. Serbin, who serves as president/CEO of SMARTLINEN®, is confident his business model will continue to bring value and change the game for hoteliers across the country. SMARTLINEN® offers a wide product range consisting of room and pool towels, sheets and various utility products.

SMARTLINEN® provides hotels with the ability to make their linen SMART, which enables automated inventory management, greater efficiencies, and improved guest satisfaction. This added value, comprehensive linen tracking solution will save hotels money by providing management real-time tracking and more efficient purchasing. The system is powered by a cloud-based software platform that automatically reports linen inventory data using UHF radio frequency identification technology.

For more information regarding the innovative RFID-tracking technology and the complete product range, please visit or Booth 2418 at HITEC Orlando (June 27-30).