Sonesta International Hotels Corporation has entered a strategic alliance agreement with AKEN Hotels & Resorts LLC for the hotel group with a growing portfolio across South America and the Caribbean to join the Sonesta system.
The agreement represents a major milestone in Sonesta’s international growth strategy and will significantly expand opportunities for Sonesta Travel Pass loyalty program members to earn and redeem points across new destinations. The companies intend to finalize a definitive agreement by mid-year.
“This is a significant agreement in Sonesta’s international expansion,” said Brian Quinn, Sonesta’s chief development officer. “Mexico, Central America, the Caribbean and South America represent tremendous potential for travel demand, guest loyalty and engagement. Collaborating with AKEN allows us to scale quickly in a high-growth region while aligning with a brand that shares our commitment to exceptional service and guest experience. Sonesta’s approach to growth has three pillars—to be Fast, Friendly and Flexible, and we see this as the beginning of a long and mutually beneficial relationship.”
Keith Pierce, Sonesta’s EVP/president, franchise & development, added, “As travelers continue to look for authentic experiences, this agreement represents a unique opportunity for Sonesta to create a strategic alignment with AKEN, a brand recognized for its experience in ecotourism and conscious luxury,. Latin America offers both cultural richness and untapped growth opportunities, and AKEN Hotels is an ideal collaborator with local insight and operational excellence. This relationship will bring Sonesta immediate critical mass in this new luxury market.”
The strategic alliance will integrate AKEN’s properties into Sonesta’s global loyalty ecosystem, offering members new destinations for redemption and deeper regional access.
“We’re thrilled to begin a relationship with Sonesta to bring the spirit of South American hospitality to a broader global audience,” said Luis Gallotti, cofounder/co-CEO, AKEN Hotels & Resorts. “This collaboration allows us to amplify our reach, strengthen our global sales distribution and accelerate our growth while remaining true to our roots—offering guests immersive local experiences, thoughtful service and beautifully designed stays. Together, we are creating new pathways for discovery, loyalty, and growth—both for our guests and our teams.”
Lisandro León Liguori, cofounder/co-CEO, AKEN Hotels & Resorts, said, “At AKEN, we believe that true luxury is found in conscious living, where lifestyle and wellness are seamlessly integrated into every guest experience. Partnering with Sonesta allows us to share our philosophy of mindful hospitality with an even wider global community, redefining what it means to travel well.”
