Travel marketing platform Sojern has acquired VenueLytics, an integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform.
This acquisition expands Sojern’s Travel Marketing Platform to engage across the entire guest journey with VenueLytics’ technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics’ solutions help marketing, operations and front-desk teams better serve their guests with fewer resources required, drive incremental revenue and maximize profit, the company reports.
“This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform,” said Mark Rabe, CEO, Sojern. “We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics’ expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform.”
One of VenueLytics key customers is Grupo Posadas, a hotel company in Mexico with more than 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation Leslie Gomez, said, “By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53,000 requests over the last nine months. Our guest satisfaction improved more than 19 percentage points in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience.”
By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay and builds long term loyalty, according to the company. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third-party apps. This allows Sojern to expand into generative AI with tools to drive and optimize booking value for hotels.
“We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation, while enabling us to offer the hospitality and travel industry a wider and timely range of solution,” said Baskar Manivannan, cofounder/CEO, VenueLytics. “With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction.”
