SiteMinder launches its platform on mobile

SiteMinder has released its platform on mobile. The mobile app represents the first phase of the delivery of the company’s smart platform, set to launch later this year.

Available in eight languages, the release of SiteMinder’s mobile app follows a Beta period that saw more than 800 users in more than 60 countries sign up despite no marketing or promotion. It allows accommodation providers to forecast revenue performance and take targeted action whenever needed, using their personalized 14-day overview of rooms sold, revenue earned and best-performing distribution channels. Unlike existing solutions, users can also respond to real-time booking demand by executing time-sensitive revenue management functions in-app, such as instant rate and availability adjustments, minimum and maximum stay length adjustments and room sale closures until pricing is fully optimized.

“We are living in a new era of travel that brings with it new booking patterns and behaviors,” said Leah Rankin, chief product officer, SiteMinder. “Never before have hoteliers had to be so dynamic in their response to an unpredictable booking landscape. Speed-to-market can now mean the difference between thousands upon thousands of revenue gained or revenue lost. That is why today, the power of SiteMinder, which for more than 41,000 hotels last year generated more than $45 billion in revenue from more than 115 million reservations, is officially in our customers’ hands.”

She added, “Without any marketing or promotion, we saw significant early sign-up volumes to our mobile app, which indicated the real need and demand for a mobile-optimized experience. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move. It’s also where trusted data ensures they don’t miss out on ultra-time-sensitive revenue opportunities, like demand-driving public events or changes in competitors’ pricing, and where errors can be fixed within seconds, before any monetary or reputational damage occurs. These are capabilities that have traditionally felt too complex and large-scale to execute, even on desktop. But this is the new era of dynamic revenue management, and mobility is at the heart of it.”

One of the app’s first adopters is Solmar Hotels & Resorts in Cabo San Lucas, Mexico. Hermes Alejandro Avendaño Lopez, the company’s corporate e-commerce coordinator, said, “The new SiteMinder app has been a lifesaver. It was a much-needed step up compared to accessing SiteMinder through our mobile browsers, enabling us to be much more dynamic at managing the inventory, rates, and availability of our properties.”

Another early mover, Le Thi To Mai, revenue manager, Alba Wellness Valley by Fusion in Vietnam, commented, “SiteMinder’s new app has streamlined our revenue management with quick availability checks, performance reports and rapid rate updates—perfect for our dynamic pricing strategy. It’s been a game-changer for us.”

Encarni Ogea Bermúdez, director, Costa Azul Hostel in Spain, said, “The mobile app is super practical, fast and easy-to-use. It allows me to instantly visualize key information, like availability and minimum stays, from the palm of my hand.”