Affinity Interactive, an omni-channel media, online and gaming operator, has revealed that Silver Sevens Hotel & Casino will undergo an extensive renovation and rebranding transformation, emerging as The Continental Casino & Hotel.
The new property will feature a rooftop bar and lounge, offering views of the Las Vegas skyline, and will bring the return of Pink Taco to Las Vegas as the flagship dining establishment.
The Continental will be a “nostalgic tribute to the golden area of Las Vegas, celebrating a rich legacy of excitement, approachability and value, beloved by locals and visitors alike for gaming and hospitality,” according to developers.
To enhance the overall guest experience, AI will be making investments in gaming offerings and introducing a range of unique dining options. Notably, after a six-year absence, Pink Taco will return to Las Vegas, solidifying its status as a premier dining and nightlife destination.
“This marks an exciting chapter for our property and company, aligning with our upcoming ZCG/Scuderia Ferrari Team Partner Fan Zone event for the Las Vegas Grand Prix,” said Andrei Scrivens, CEO, Affinity Interactive. “Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history. The Continental brand reaffirms our dedication to delivering a unique, exceptional, and value-driven experience to our community, while also contributing to Las Vegas’ growing reputation as a global sports and entertainment destination.”
