Selina Hospitality PLC, a lifestyle and experiential hospitality company targeting millennial and Gen Z travelers, has formed a strategic partnership with Mantra, a global retreat operator, to curate wellness retreats throughout Selina’s ecosystem of 163 locations across 25 countries and six continents.
The expansion into the retreat market is a first for Selina and will create a separate entity focused solely on building wellness experiences. Per the Global Wellness Institute, the wellness economy is projected to reach nearly $7 trillion in 2025, and the Mantra partnership allows Selina to tap into this growing business segment all while maximizing synergies across distribution and operating expenses, the company reports.
Mantra is known for its transformative programs that create unique experiences by bringing together the best wellness instructors of yoga, meditation and movement with a culinary experience, live music and day trips to deliver a full mind, body, soul retreat, according to the company. Mantra will be curating local wellness talent (teacher, chefs, musicians, etc.) and developing customized programs across Selina’s global and diversified hotel system.
“Selina is proud to champion a brand like Mantra and to be at the forefront of this evolution in global travel and retreat experiences,” said Steven O’Hayon, VP, strategy, Selina. “We see our partnership as an incredible opportunity to reach new customers and to enter the wellness market by providing leaders, teachers and coaches with beautiful spaces to bring their unique skills and experiences to people around the world.”
Mantra has put together more than 50 retreats, corporate off-sites and festivals since its founding in June 2020. These events, which hosted more than 5,000 people, took place in Israel, Greece, Cyprus, Egypt & Sri Lanka, and now through this partnership will expand out to even more places worldwide.
“Partnering with a company that upholds such similar values and quality standards as Mantra is a dream for us,” said Doron Domb, founder/CEO, Mantra. “Having the support of Selina at this stage allows us to tap into their vast global reach and advanced systems to scale our presence and grow our community.”
For more on health and wellness travel, check out the latest Hotel Business Hot Topics session and more in our November issue.