Sage Hospitality Group has formed a strategic partnership with hotel ownership and investment group CL Hotels, which brings three lifestyle hotels into the Sage management portfolio: Hotel La Jolla in San Diego, The Coachman Hotel in Lake Tahoe and Circa 39 Hotel in Miami Beach. This partnership marks the beginning of a long-term collaboration between the two organizations.
“We’re incredibly excited to be joining forces with CL Hotels with the addition of these three dynamic properties in high-profile markets,” said Daniel del Olmo, president/co-CEO, Sage Hospitality Group. “We believe that great outcomes begin with great partners—and this strategic relationship reflects our continued commitment to delivering operational excellence and maximizing returns for our stakeholders while creating compelling guest experiences. We look forward to bringing our vision—which is to redefine how the world experiences hospitality—to life at these hotels.”
Hotel La Jolla and The Coachman will be joining a number of California hotels in Sage’s portfolio, including Hotel Per La, The Pierside Hotel and The Lodge at Sonoma. Circa 39 represents a growing focus on the Southeastern U.S. for Sage, following the investment in One Ocean Resort in 2024 and the addition of The Ann Savannah and Hotel De La Poste in New Orleans earlier this year.
“Each of these hotels represents a unique asset within highly competitive markets, and selecting the right operating partner was a critical decision,” said Joao Woiler, managing partner, CL Hotels.
Clemente Beda, managing partner, CL Hotels, added, “Sage stood out for their disciplined approach, focus on operational excellence, restaurant expertise and proven ability to elevate distinctive properties. Their track record in both urban and resort destinations made them the clear choice to help us maximize long-term value while preserving the character of each hotel.”
Sage will oversee all operations at the three hotels, with support from Sage Restaurant Concepts on food and beverage operations at Hotel La Jolla and The Coachman Hotel.
Hotel La Jolla, A Curio Collection Hotel, which originally opened in 1972 and was reimagined in 2024, is a 110-room coastal retreat. Following a multimillion-dollar renovation, the hotel now features refreshed guestrooms, expanded event space and two dining concepts: rooftop restaurant Sea & Sky and Hiatus Lounge, an open-air bar.
The Coachman Hotel is a 104-room boutique hotel in South Lake Tahoe that features an outdoor pool, fire pits, and a café-bar. The pet-friendly property is close to Lake Tahoe and Heavenly Mountain Resort.
Circa 39 Hotel is a 97-room hotel featuring a pool, a full restaurant and beach service for guests. As part of its long-term vision for the property, CL Hotels is undertaking a multimillion-dollar renovation and rebranding, with Circa 39 set to join the Vignette Collection by IHG.
