Sabre Corporation has launched Lodging AI, marking the introduction of its Sabre Travel AI capabilities in the lodging sector and enhancing the power of Content Services for Lodging.
Lodging AI can help travel agencies improve hotel attachment rates, creating additional revenue opportunities and providing travelers with more personalized lodging options. Using Sabre Travel AI machine learning models, the new lodging capability analyzes property attributes, customer trip segmentation and traveler and agency preferences to generate custom lodging options and serve up properties that are most likely to be booked.
“Artificial intelligence combined with data and insights, such as profiles and preferences, is a very powerful tool in removing friction from the travel booking process,” said Garry Wiseman, chief product officer, Sabre. “As the next evolution of intelligent retailing capabilities supported through our strategic partnership with Google, Lodging AI brings more personalized results to enable agents to be more efficient in their workflows and to ensure travelers obtain the most relevant options available.”
The first two micro-services of Lodging AI are now available, with additional use cases to be added in the future.
Alternate properties: During the shopping phase, if a specifically requested property is not available, this micro-service of Lodging AI facilitates lodging bookings by presenting up to 20 relevant options with similar characteristics.
Cross-sell: This micro-service identifies appropriate air bookings or itineraries with no lodging attached and presents suitable lodging options to complete the trip.
Available via Content Services for Lodging APIs and Sabre Red 360, Lodging AI will help Sabre customers increase traveler value by offering relevant lodging options to accompany the air travel booking and help drive profitability by capturing a greater share of wallet. Corporate travel managers may also see improved duty of care and reporting with more trip components inside a PNR. Travelers can benefit through access to more customized options based on their needs and preferences.
