RSRV, a hotel ownership platform, launched in collaboration with Elevated Returns, tZERO and Science Inc., has revealed the first hotel available on its marketplace, The St. Regis Aspen Resort in Aspen, CO.
RSRV provides a new way for accredited investors to purchase equity in luxury and lifestyle hotel properties and obtain exclusive benefits. The St. Regis Aspen Resort enabled similar ownership rights through Elevated Returns beginning in 2018. On RSRV, investors will have the ability to redeem their shares for room nights at a fixed rate.
“We are thrilled to welcome the St. Regis Aspen Resort to the RSRV platform and to give investors a unique opportunity to own shares in one of the most coveted hotel resort properties in the world.” said Stephane De Baets, acting CEO, RSRV. “The redemption utility feature to an equity position is in high demand. Besides locking-in room rates at perpetuity, investors are also being recognized as an owner and can access exclusive perks and benefits”
RSRV also enables hotel owners to raise capital by utilizing equity, rather than taking on far more costly mezzanine debt. Additionally, by offering attractive member perks, the program can help increase occupancy; customer engagement and retention; and customer satisfaction.
In 2018, Elevated Returns offered investors indirect ownership in the St. Regis Aspen Resort. Elevated Returns provided investors with access to ownership of prime real estate assets, enabling greater liquidity and diversification in investment portfolios. Since the beginning of their quotation for trading on tZERO Securities ATS, shares are up >200% in value, broadly held by hundreds of investors. The Tezos blockchain was chosen as a technology partner due to its track record as a secure, scalable and energy-efficient blockchain, according to the company. RSRV will utilize Tezos blockchain technology to provide informational transparency into the capital structure of the issuer.
RSRV is committed to expanding its portfolio of offerings, with plans to announce additional properties throughout 2024.
“At Science, we’re excited about companies that turn customers into fans,” said Michael Jones, cofounder/managing director, Science Inc. “RSRV is taking it one step further by turning fans into owners. Through a blend of equity shares and exceptional membership perks, fans-turned-investors gain access to exclusive benefits like VIP concert experiences, high-end concierge services and unique travel opportunities. This strategy not only empowers investors but also offers hotel operators a new, more cost-effective avenue for raising capital than costly traditional mezzanine debt options.”
Look for more on RSRV and its marketplace in the March issue of Hotel Business.
