Rockbridge Delivers Leadership and Innovation Through Its 7th Annual Rock The Road (RTRX) Experience

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RTRX is a leadership and innovation experience, delivered through a powerful day of networking and storytelling. It’s an opportunity to think more broadly, and to be immersed in a wealth of provocative ideas all while sharing a commitment to support cancer research. Many of the hospitality industry’s top companies are sponsoring and attending this year’s event.

RTRX unites business and industry leaders behind one goal: ending cancer. The event, held Aug. 2-4 in Columbus, OH, directly supports Pelotonia, the nation’s largest cycling event benefiting cancer research. Over the past seven years, RTRX has contributed more than $3.2 million to Pelotonia and cancer research through sponsorships, attendees, and individual rider fundraising. RTRX has again set the bar high, announcing a goal of raising over $1 million for Pelotonia.

“The value of this leadership and innovation event is built on our triple-bottom-line: business, inspiration and purpose,” said Jim Merkel, Rockbridge CEO and RTRX founder. “RTRX is a passion for us. We put significant effort into creating an incredible experience for our guests. Attendees come away thinking differently and feeling inspired.”

For the hospitality industry, RTRX is an exceptional opportunity to support the personal and professional growth of their employees, while engaging in productive business development. RTRX has evolved into a platform that builds bridges across social and industry boundaries, curates big and bold ideas, and provides a conduit for human connection.

Rockbridge CEO Jim Merkel hosts RTRX and leads a roster of national and local leadership and innovation speakers. For details on event speakers, sponsorship, attending or riding, go to