Accor has revealed that Rimrock Banff in the Canadian Rockies will become the first Emblems Collection property in North America. Owned by Oxford Properties Group and a capital partner, the resort will undergo a full renovation beginning in October and will reopen in summer 2026 as a flagship for Accor’s newest luxury collection brand.
Located above the Bow Valley in Banff National Park, about five miles from downtown Banff, Alberta, Canada, the property is close to the Banff Gondola and historic Upper Hot Springs. Although the current resort opened in 1993, this site has welcomed visitors since the early 1880s, when travelers first arrived seeking its natural springs for rejuvenation.
“We don’t just open hotels; we craft tomorrow’s legacy,” said Maud Bailly, CEO, Sofitel Legend, Sofitel, MGallery and Emblems, Accor. “Rimrock Banff, Emblems Collection will be more than a luxurious retreat; it will be a place where the beauty of nature and the sophistication of Emblems come together to offer an unparalleled experience. As the first Emblems property in North America, it represents our vision for the brand: distinctive, intimate and deeply connected to its surroundings. We are proud to bring this vision to life in collaboration with Oxford Properties Group, a trusted partner whose deep expertise and commitment to excellence are instrumental in shaping this next chapter for luxury hospitality in Canada.”
Studio Collective is spearheading the redesign at Rimrock Banff, Emblems Collection, “shaping a contemporary retreat that seamlessly balances modern refinement and sustainability with raw natural beauty,” according to Accor. The renovation introduces new elements, including a mountainside infinity pool with views of the Bow Valley, vitality pools, ice immersion bathing, panoramic saunas, meditation rooms, movement studios and an expedition center designed to offer guests insight into the adventures and activities available in the Canadian Rockies.
“Rimrock Banff, Emblems Collection has represented a place of relaxation, adventure and luxury for travelers and local residents alike for generations,” said Tyler MacDonald, SVP/head of hotels, Oxford Properties Group. “Alongside our longtime partners at Accor, we’re proud to be reinvesting in this landmark destination and reimagining it as a new expression of quiet mountain luxury as the first ever Emblems Collection property in North America.”
He added, “Through this visionary redevelopment, Oxford will build on Rimrock’s storied legacy by delivering a timeless and elevated hospitality experience that helps drive tourism to the Canadian Rockies while maintaining its historic identity. It is a unique and exciting opportunity that perfectly encapsulates our long-term conviction in the future of Canadian hospitality and deep commitment to investing in Canada, where we have announced more than $2 billion of investment activity in the past month.”
