Radisson Hotel Group Americas (RHGA) unveiled the new upper-midscale, limited-service Radisson Inn & Suites, which it calls a brand extension of its Country Inn and Suites.
“Country Inn & Suites by Radisson delivers high satisfaction scores with guests and owners alike, but as the name implies, it was designed primarily for suburban markets with limited airport and urban locations,” said Tom Buoy, interim CEO/EVP, chief commercial officer, RHGA. “We want to replicate that great experience with a personality and special amenities geared for the metropolitan traveler. We are thrilled to offer practical and thoughtful upper-midscale brands for consideration in any market across the Americas.”
He said that guests can enjoy the appeal and features of a metro hotel while experiencing a warm and welcoming stay.
Designed with feedback from owners and developers, the brand features FF&E selections that are timeless and modern while cost-effective and long-lasting, according to the company.
“With the rising costs of furniture and materials, we wanted to ensure the design provided a thoughtful approach to FF&E, while capturing the modern feel of a metropolitan location,” said Phil Hugh, chief development officer, RHGA. “The Radisson Inn & Suites brand was built for today’s entrepreneur to provide a unique hotel product for guests while being cost-effective at the same time.”
The design of the brand offers open café-inspired lounges and social spaces allowing guests to use the public space in a way that fits their lifestyle throughout the day and evening.
“People are inherently social, and meaningful social spaces are important to travelers, especially as we move into a post-pandemic era,” said Buoy. “The Radisson Inn & Suites design was developed with social spaces in mind. A typical breakfast room in a midscale hotel is generally empty after breakfast hours. With the café-inspired lobby, guests have a place to truly connect at all hours of the day. The social space serves as a hub encouraging people to gather for work, play, relax and more, like you would at an urban coffee shop. And these thoughtful design decisions will bring owners peace of mind knowing every square foot they’re investing in is optimized for use and valued by guests.”
The design lets natural light into the interior space, creating an inviting and open atmosphere as well as new connections between the interior and exterior. Adding wood grains, plants and natural materials brings the outside in and fosters the connection to nature people crave.
The colors are also naturally grounded, with interiors inspired by the blue-green hues of evergreens and morning mist, and the deep purples and oranges of a setting sun expressed through brand marketing, signage and wayfinding.
In response to the growing social network of gamers, influencers and other content creation professionals, the Radisson Inn & Suites design features a Creative Content Studio with monitors, gaming chairs and a high-speed internet connection for social media content creation or video game play.
“More than 214 million people in the U.S. play video games at least once a week, and content creators on YouTube have an average of eight million subscribers each,” Buoy said. “The pandemic not only generated more gamers, but it also led to the advent of more social content creators. The Radisson Inn & Suites Creative Content Studio provides the unique space for these social influencers to continue developing their messages and telling their stories while traveling.”