Red Roof Rebrands Loyalty Program

COLUMBUS, OH—Red Roof is rebranding its RediCard loyalty program as RediRewards. A recent study by Eventbrite found that 78% of millennials preferred to spend money on experiences in lieu of physical goods. The redesigned, multifaceted loyalty program addresses these preferences and encourages its members to access discounts and experiences with everything, from theme parks to theater to homemade meal programs while saving on stays.

“RediRewards is a truly comprehensive loyalty platform across the entire Red Roof portfolio that offers our guests unprecedented opportunities to use their membership for all they want and need, beyond free nights,” said Marina MacDonald, CMO, Red Roof. “We are reaching members at almost every touchpoint of their busy lives, rewarding them with things they love to do as well as with practical services that make their lives easier.”

RediReward’s RediAccess is the centerpiece of the expanded program. RediAccess provides members with thousands of offers, many exclusive, across most consumer categories, simply by logging into their account. They’re able to use their RediRewards membership for substantial discounts at restaurants and amusement parks, for air travel and car rentals, and even childcare and other lifestyle needs. RediAccess is available via a partnership with LifeMart. For more than a decade, LifeMart has been providing thousands of loyalty programs to associations and employer groups nationwide with special deals on premium products and services offered to their members and employees. With its proprietary, members-only discount shopping website, members can access thousands of discounts and coupons for travel, tickets, electronics, home, entertainment, automotive, grocery, restaurants, services and more.

“Much of Red Roof’s success has been built on the brand’s loyal core customer base, and this partnership rewards their loyalty, offering them even more of everything,” said Alex Sherman, SVP, LifeMart. “Our well-rounded suite of entertainment and everyday products and services line up perfectly with the needs and wants of Red Roof’s RediRewards members, providing them with a batch of benefits that aligns with their lifestyles, travel plans and daily essentials.”

RediShop allows members redemption options on gift cards and merchandise. Members can book a room for a 30% discount using RediSave. Guests checking in are able to redeem 3,500 points per night for a 30% discount at Red Roof Inn  and Red Roof Plus properties; 3,000 points per night for a 30% discount at HomeTowne Studios by Red Roof  and 7,000 points per night for 30% discounts at The Red Collection properties. In addition, RediCard points are now identified as RediPoints. RediPoints can be earned or redeemed at all Red Roof brands: 10 points per dollar at Red Roof Inn, Red Roof Plus and The Red Collection; and five points per dollar at HomeTowne Studios by Red Roof properties. RediRewards members also enjoy an Advance Purchase Rate, a further $2 discount on Premium rooms at Plus properties as well as complimentary bottled water at check-in.