Red Roof names Robert Goad SVP, revenue strategy

Red Roof has appointed Robert Goad as SVP, revenue strategy, to lead the company’s revenue generation and analytics team. He has nearly 20 years of experience in revenue management in the hospitality industry and brings a wealth of talent and leadership to the Red Roof brand.

Goad joins Red Roof from Mint House. Prior to that, he developed revenue strategies and programs across multiple hospitality brands including Hilton, IHG, Choice, Wyndham, La Quinta, Best Western and Nationwide Hotel Management.

“Robert is an exceptional addition to our leadership team,” said Mohamed Thowfeek, Red Roof board member. “His outstanding skills will continue to optimize Red Roof’s revenue strategies.”

Goad is a native of the Midwest who currently resides in Dallas.