Red Roof launches SHE women’s initiative

Red Roof has evolved its Forum on Leadership for Women Entrepreneurs into a 360-degree program, SHE, to continue to support, help and elevate women. The annual SHE Leads Forum will take place Sept. 28-29 in Dallas.

SHE will provide thought leadership and access to resources, and serve as a platform, sharing content and best practices through a dedicated website,, which is coming soon. Additionally, SHE will create a quarterly e-newsletter providing topical news women can use.

“Red Roof knows that support is essential to women overcoming barriers and thriving in the workplace,” said Marina MacDonald, chief marketing officer, Red Roof. “The company is committed to providing women the tools they need to manage more effectively so they have the critical skills and business acumen to rise in the ranks and develop the confidence to become successful business leaders.”

SHE will address relevant topics related to entrepreneurship and ownership, health and wellness, personal branding and side hustles.

“Currently, 35% of Red Roof hotels are owned or partially owned by women, in a sector traditionally dominated by men,” said George Limbert, president, Red Roof. “Those numbers will increase as we continue to support women and provide them with access to resources they want and need to thrive.”