INTERNATIONAL REPORT—Radisson Hotel Group has launched a new brand, Radisson Individuals, giving independent hotels and small chains the opportunity to become part of the global Radisson Hotel Group platform and benefit from international exposure, with the freedom to maintain their own unique style and identity.
Radisson Individuals hotels are selected for their original personalities and characteristics, offering guests the chance to discover new locations around the world and at home, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service, combined with the local flavors and qualities of the member hotels, the company reports.
Federico J. González, CEO, Radisson Hotel Group said, “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel companies in the world, and the brand of choice for owners, guests and talent. We created Radisson Individuals in response to the evolving demands of the modern market. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands in the future. The new brand is also a strong proposition for local and regional hotel brands seeking to explore additional distribution channels and co-branding options.”
Radisson Individuals represents an opportunity for hotels to enhance their visibility, nurture customer confidence and access a wider audience through multiple distribution channels and a global sales structure. These hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the world, as well integrated IT and revenue platforms, and comprehensive operational systems to deliver higher GOP margins.
Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters: health and safety compliance, online rating, fire compliance and their ability to connect to the Group’s main operating systems. Hotels will receive training on the Group’s “Yes I Can!” service philosophy and achieve above 80% Guest Review Index (GRI) score, to ensure that “Every Moment Matters” and that every guest experience pillar is achieved.
Radisson Individuals member hotels will also have the opportunity to become part of Radisson Rewards, the global guest reward program that offers exclusive benefits and makes each participating property the preferred place to stay for millions of loyal guests worldwide.
In 2018, Radisson Hotel Group launched its new brand architecture under the Radisson Hotel Group umbrella, with the aim of introducing a select number of compelling brands to their owners and guests. The launch of Radisson Individuals bring the number of brands in the Radisson Hotel Group portfolio to nine, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel, all brought together under one commercial umbrella brand: Radisson Hotels.