Placemakr, a tech-enabled flex-use hospitality and multi-family operator, has launched its newest pop-up hotel—WhyHotel by Placemakr, Columbia in Columbia, MD—which will be open to guests next month. Located in Marlow, an apartment community in Downtown Columbia, the hotel, like all WhyHotel by Placemakr pop-ups, is a limited-time-only chance for guests to book a room at a brand-new location.
In partnership with The Howard Hughes Corporation, this pop-up hotel will allow guests to experience hotel amenities and services, while staying in fully furnished, open-floor apartments featuring stainless steel appliances, full kitchens and in-unit laundry. The property has a resort-style pool, coworking and conference spaces, a penthouse lounge, fitness center and a rooftop terrace overlooking Color Burst Park.
“The fastest growing segment of hospitality in the U.S. is home-style stays,” said Jason Fudin, CEO, Placemakr. “The way people think about where and how to live, and where and how to travel is changing daily. Travelers, residents and digital nomads alike are demanding a smarter way to stay with accommodations that better meet their needs—like kitchens, living room spaces and laundry services. At Placemakr, we offer guests access to top-tier properties developed by the best players in the industry, like Howard Hughes, while offering hotel amenities guests and residents love.”
Located next to the Merriweather Post Pavilion concert venue, the pop-up includes 115 furnished units for daily, weekly or annual stays and will remain open for booking throughout 2023.
“Marlow gives visitors an ideal introduction to Downtown Columbia and the Merriweather District —access to our walkable urban neighborhood with Color Burst Park and countless restaurants right outside their door, and the legendary Merriweather Post Pavilion just steps away,” said Greg Fitchitt, president, Columbia Region, The Howard Hughes Corporation. “As a key destination in the region to visit, especially for those interested in arts and culture, Downtown Columbia has experienced dynamic growth over the last couple years, and we are excited to have Marlow and Placemakr meeting the needs of our visitors, residents and businesses as we see more people looking to experience all our city has to offer.”