Placemakr, a flexible-use hospitality and multi-family operator, has named Ryan Rickabaugh its first COO. In addition, it has expanded its national presence with the planned opening of The Maverick, powered by Placemakr, in San Antonio.
In his position as COO, Rickabaugh oversee all commercial and property operations for the organization. Before joining Placemakr as the SVP, operations in 2022, he had more than a decade of experience working for retail brands including L’oreal, Kate Spade and Bonobos. Prior, he served as VP, omnichannel services & guideshops at Bonobos where he oversaw a team of 500 employees and was responsible for the brand’s retail footprint and distribution. In this new role as COO, he will leverage his experience in building operations strategies for these top-tier retail brands to elevate Placemakr’s end-to-end experience.
“I am excited to continue my journey with Placemakr as we grow our tech-enabled platform and continue our focus on streamlining operational efficiencies while creating an unparalleled customer experience,” said Rickabaugh.
The Maverick, powered by Placemakr, will be the first of its kind in the city, providing its guests and residents with the brand’s signature experience of transforming a single-use multifamily building into a blended experience featuring home and hotel within a single building, the company reports. Placemakr is partnering with AREA Real Estate to bring this product offering to the state of Texas.
The Maverick is a historic property located adjacent to San Antonio’s famous Riverwalk, close to The Alamo. The building houses 86 apartments, all of which will be fully furnished and offered for short-, medium- and long-term stays, equipped with kitchens and on-floor laundry. The historic property offers amenities like a rooftop penthouse available for private events, guest lounges and plans for a new gym. The property will be available for booking by the end of this year, welcoming its first new customers in early 2024.
“We’re thrilled to be partnering with Placemakr to merge its innovative and signature experience with the iconic history of The Maverick,” said David Adelman, principal, AREA Real Estate. “We’re always looking for ways to provide innovative solutions in commercial real estate. This partnership is the ideal solution to modernize this historic property and meet the rising demand in the San Antonio area.”
Jason Fudin, CEO, Placemakr, added, “These are exciting times for Placemakr, as it represents our commitment to bringing our signature experience across the country. We’re invested in innovation in the hospitality space and believe that this blended experience of apartment and hotels is the future of the industry. We’re excited to continue our expansion while simultaneously bringing in top talent to our C-suite to ensure that the experience we deliver is best in class.”