Davidson’s Pivot vertical to manage Asher Adams

The Athens Group, a luxury hospitality development company, along with partner Hatteras Sky, a commercial real estate firm focused on multi-family and hospitality development in high-growth American markets, have selected Pivot, the lifestyle operating vertical of Davidson Hospitality Group, to operate and manage Asher Adams, its 225-room Marriott Autograph Collection hotel in downtown Salt Lake City.

“We are excited to partner with Pivot along with Marriott Hotels as we complete the Asher Adams,” said Kim Richards, president/CEO, The Athens Group. “Asher Adams will be the first Autograph Collection hotel in the city, and we expect it to be the finest hospitality experience in the market.”

Opening in the fall of 2024, Asher Adams—which recently topped off construction—features the adaptive-reuse of the historic Union Pacific Depot Train Station which first opened its doors in 1909. The hotel will consist of the historic train station as well as a new, eight-story guestroom tower. It will also feature a signature restaurant, a patisserie and two bars including a specialty bar located on the second floor of the Union Pacific building with views of downtown and the Wasatch Mountains, a fitness center and meeting and event spaces. The Depot, a 17,000-sq.-ft. live entertainment venue managed by Live Nation, is located immediately adjacent to the hotel.

Named after Asher and Adams, one of the first cartographers to depict railroad routes on maps, the hotel’s concept is inspired by the former train station, as history and a classic destination are brought together with a variety of culinary and beverage experiences and entertainment options. The hotel will focus on providing highly curated experiences and thoughtful design as the train station’s irreplaceable French empire architecture is preserved and showcased with its original stained-glass windows, oil on canvas murals and more, according to the developers.

“As champions of immersive, independent hotels, we are delighted to partner with The Athens Group and Hatteras Sky on this remarkable project,” said Thom Geshay, CEO, Davidson Hospitality Group. “It’s an honor to contribute to the enhancement of the city’s burgeoning arts and culture district for visitors and locals alike. Our experience with adaptive reuse and historically significant hospitality projects runs deep. From successfully overseeing conversions of a former fire station and bank to reinvigorating century-old landmarks, we consistently create value for owners while also delivering an exceptional and authentic guest experience.”