Peachtree names Brian Cho PPCI president

Peachtree Group has further strengthened its leadership team within its broker-dealer affiliate, Peachtree PC Investors (PPCI), with the appointment of industry veteran Brian Cho as president of PPCI.

In addition, Daniel Savage and Kyle Freda have joined PPCI as senior leaders.

“Brian brings a wealth of experience and expertise to our organization,” said Brent LeBlanc, Peachtree’s EVP, capital markets. “With a 15-year distinguished career in the financial industry, he has a proven track record of driving growth, managing complex capital markets and implementing compliance strategies. Brian’s deep understanding of market dynamics, regulatory frameworks and operations will be instrumental in advancing Peachtree’s financial objectives.”

As president, Cho will be responsible for PPCI’s operations and supporting the firm’s investment objectives.

“I am privileged to be entrusted with guiding our capital markets team as we embark on the next phase of growth,” he said. “We have a unique investment philosophy, tremendous culture and a proven record of accomplishment. I am confident that Peachtree is well positioned to support the needs of our investor.”

Before joining PPCI, Cho served as SVP, operations for Overlay Capital, a vertical-focused fund manager investing in venture capital and private investment opportunities. Prior experiences include senior leadership positions in operations and compliance with Preferred Capital Securities, FIS and Lighthouse Investment Partners.

Savage, as vice president of investments and strategy, will be responsible for capital formation strategies and investor communications and liaise with internal and external investment sales and Peachtree’s investment teams in this newly created role. Prior to joining the company, he served as VP, investor relations for Cohen Investment Group, responsible for raising private equity from high-net-worth investors, institutions and family offices for their direct real estate investment offerings. Prior to that, Savage worked for Glenview Capital Management LLC, an alternative asset hedge fund.

As director of external wholesaling for the Southeast region, Freda will be responsible for developing relationships with financial advisors and strategic partners to raise capital for Peachtree’s various investment offerings. Before joining the company, he was VP, external wholesale, South Atlantic, for CION Investments. Prior to that, he held investment sales positions with PGIM Investments, Merrill Lynch and Morgan Stanley.