Partner news

Whether it’s celebrating an anniversary, receiving an award, earning a certification, debuting a new product or expanding the business, hotel companies and vendors achieve new milestones on a daily basis. Here’s a look at recent accomplishments:

Serta launch Endurance Series line
Serta Hospitality has introduced an all-new Perfect Sleeper Endurance Series product line designed specifically to meet the needs of the hospitality market. The new portfolio features a clean, modern design aesthetic and innovative components that deliver unmatched comfort and durability, according to the company. The entire series also features Serta’s exclusive HeiQ V-Block antimicrobial technology infused into the mattress fabric, delivering a protection shield to the mattress surface that kills bacteria on contact, keeping the mattress fresh and clean with no re-application needed.

The series also features Comfort Last Construction with Total Edge Foam Encasement provides dual-edge support with border rods to strengthen the mattress edges. BodyLoft foam promotes a balanced sleeping temperature with breathable material that enhances both airflow and moisture wicking at the sleep surface. Gel-infused Cool Twist Gel Foam helps promote airflow for a cooler night’s sleep. HexCloud Gel Foam, available in select models, offers an exclusive comfort upgrade by using gel foam with unique geometric cutouts to deliver cool, contouring pressure relief for a more luxurious, relaxing sleep.

Virdee partners with dormakaba
Virdee, a SaaS company serving the lodging, multifamily and commercial real estate industries, has partnered with dormakaba’s multi-housing smart lock access control solutions. The partnership provides customers and third-party integrators with a seamless solution for digital check-in and visitor engagement at buildings with dormakaba products.

The Virdee platform not only supports property access through the dispensing of key cards from Virdee’s Virtual Reception kiosk, but also through mobile keys via Virdee’s mobile application. Keys are only issued when a visitor’s identity has been securely verified and matches the record on file in the property management system.

By partnering with dormakaba, Virdee ensures its customers can quickly and easily integrate its solution with existing dormakaba’s RFID and BLE technology. The partnership also adds dormakaba’s Ilco, Saflok, AmbianceTM, System 6000 and Atlas brands to Virdee’s electronic hotel lock portfolio.

Loews Hotels & Co. invites travelers to support local teachers
Loews Hotels & Co. is looking to help teachers and students as they prepare to head back into the classroom and operate in this “new normal.” For any two-night (or more) stays booked direct, from Memorial Day to Labor Day, Loews Hotels will donate to DonorsChoose to help fund local school projects for the 2021-2022 school year. is an online non-profit that makes it easy to help teachers and students in need by allowing people to donate directly to local public school classrooms.

Schools and especially teachers have had a tough year. Whether providing art supplies, books or other essentials, Loews’ guests will be able to help teachers and classrooms get back to school, while also enjoying their own summer getaway.

Aemilia Hotel deploys BeyondTV GuestCast
BeyondTV (BTV), a full-service provider of guestroom entertainment services and solutions for the hospitality industry, has implemented its BeyondTV GuestCast streaming solution at the Aemilia Hotel in Bologna, Italy. Installed by LB Sistemi, one of the first LG Business Solutions vendors to receive BeyondTV dealer certification in the region, BeyondTV GuestCast will ensure that the Aemilia Hotel can securely meet growing industry demands for personalized in-room entertainment.

By leveraging BeyondTV’s Certification Program which provides Italian hotels with straightforward access to the company’s technology via LG Business Solutions, Aemilia Hotel can now offer instant compatibility with thousands of mobile-based streaming apps. BeyondTV GuestCast significantly allows guests to cast virtually any content of preference from personal devices onto guestroom televisions without ever requesting personal login information. The platform is also designed to be fully compatible with existing hotel television and WiFi network hardware, eliminating the need for complex integrations or equipment replacement.