Pacifica Hotels, owner and operator of more than 40 branded and boutique hotels on the Pacific Coast, has promoted two members of its executive team.
Jeffrey Michael has been promoted to SVP, commercial strategy. He was most recently VP, revenue strategy. He has more than 25 years of leadership experience across the hospitality industry and has held various positions at the company including corporate director, revenue management, GM at Hilton Garden Inn PGA Village, GM at Best Western Lighthouse Hotel and GM at Quality Inn and Suites in Hermosa Beach, CA.
Julie Aschidamini has been promoted to VP, marketing. She was most recently the director of marketing at the company. She has more than 20 years of experience in the hospitality industry and has held various positions at Sand Cloud, L.E. Hotels, Luxe Hotels, Santa Catalina Island Company and Terranea Resort.