Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. The rebrand consolidates multiple products and acquired companies into a single, unified commercial platform.
“Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. “As Lighthouse, we bring the most accurate, real-time data from multiple sources into a single platform; process that data using the latest AI and machine learning techniques; and complement it with amazing customer service. We listen to our customers and continuously innovate to deliver straightforward, intuitive tools that save time, boost revenue and remain user-friendly.”
The enhanced Lighthouse platform introduces new business intelligence capabilities, new short-term rental insights and a new look and feel to enhance the user experience for commercial decision-makers. Data from strategic acquisitions, including Transparent and Kriya RevGen, is now seamlessly integrated into the Lighthouse platform.
Core Lighthouse products and capabilities include:
- Rate insight: Rate shopping and competitive price intelligence for both hotels and short-term rentals
- Market insight: Forward-looking market demand monitoring to improve forecasting, room price setting and marketing strategies
- Benchmark insight: Performance benchmarking with market, category and competitor intelligence
- Parity insight: Performance management tools to measure room price parity across a multitude of distribution channels
- Business intelligence (BI): BI solutions for single-property, multi-property and multi-brand portfolio revenue managers
- Pricing assistant: AI-powered room price recommendations with automated workflows
- Distribution insight: API monitoring and analytics to measure and optimize distribution performance
- Destination insight: Supply and demand analytics for DMOs, hotels and short-term rentals
- Hotel data solutions: Tools to access the largest and most accurate hotel and short-term rental data set in the industry, according to the company.
“Our brand promise has always been to listen to our customers, continually innovate based on the latest technologies and deliver the best customer service in the industry,” said Fitzpatrick. “We have a new name and new capabilities, but our core values remain the same. Lighthouse reflects not only who we are today, but where we are headed in the future.”
Lighthouse currently serves hoteliers across 185 countries. The company’s platform is built on data sets covering more than 725,000 hotels and 19 million short-term rental properties globally.