While international destinations are once again on the radars of U.S. travelers, the number of U.S. households traveling domestically increased slightly in July 2023, as the Omnitrak Travel Market Penetration Index inched upwards to 123.2, slightly higher than June 2022 (121.0), and relatively even with June 2023 (123.4) index levels.
“Americans are seemingly ‘hard coded’ to travel, to move, to explore and to reconnect,” said Chris Kam, president/COO, Omnitrak. “As recessionary and inflation concerns cooled, U.S. households felt more confident in satisfying their quest for travel experiences.”
Pat Loui, founder/CEO, Omnitrak, said, “While domestic travel rose slightly in July, this demand was likely moderated by the reopening of travel borders which fueled a +9.9% rise in Americans’ outbound international travel in July, according to the National Travel and Tourism Office,”
Compared seasonally, July 2023 travel penetration remains well below historic levels for the month in question, though continues to closely track with 2022 monthly index levels for the sixth month in a row (February through July).
In contrast to overall travel penetration which trails pre-pandemic levels, Omnitrak’s Leisure Travel Index continued to run above 2019 levels. The Leisure Travel Index, which excludes trips for visiting friends/relatives and for business, incentive and convention purposes, ran at 148.1 in July 2023, well above July 2019 (127.3) and prior month June 2023 (145.6) index levels.