For the first time in more than a decade, Omni Hotels & Resorts is launching a brand evolution as it continues growth comprising nationwide portfolio enhancements, service training and marketing investments.
“Over the last 60 years, we’ve been creating elevated experiences inspired by remarkable destinations where guests connect and enjoy genuine hospitality,” said Kurt Alexander, president, Omni Hotels & Resorts. “As we look to the future, we want to ensure that our customer-facing identity accurately reflects our brand’s story while highlighting the experiences we offer our guests.”
The brand refresh comes on the heels of extensive research conducted pre- and post-COVID (2019-2022). The data highlights key insights driving the strategic direction for the brand, with a focus on more approachable luxury positioning and personalized service that Omni is uniquely positioned to offer due to its ownership business model: owner, operator and brand. This model creates a seamless and efficient environment to be able to deliver on the end-to-end guest experience, according to the company.
“We put guests at the center by offering experiential offerings that are locally relevant such as our annual Fish-to-Fork culinary event in Amelia Island, FL; Cowtown Unplugged music series in Fort Worth, TX; and The National Gingerbread House Competition in Asheville, NC,” he said. “We meet the needs of our customers because we control each and every touchpoint and are committed to providing an exceptional guest experience.”
To support the brand’s story and growth trajectory, new branding was unveiled including a logo and visual design that pays respect to the brand’s rich heritage and elevated position in the marketplace, the company reports. The new look and feel is a modern interpretation of the brand’s legacy and features a more contemporary and elevated aesthetic to reach a new generation of Omni guest.
The brand also launched a new multichannel marketing campaign, “Experiences Matter Here,” including a new website, video and photography that showcases how guests gather and connect at Omni whether they are traveling for business or pleasure.
