Nobu Hospitality Installs Aruba Platform at Three New Hotels

SANTA CLARA, CA—Luxury lifestyle brand Nobu Hospitality is utilizing Aruba, a Hewlett Packard Enterprise Company, as its preferred network infrastructure vendor for its new hotels in Chicago; Warsaw, Poland; and London Portman Square. Using the foundation of Aruba ESP, a combination of Aruba wired, wireless and security solutions, Nobu Hotels is enabling highly secure and reliable WiFi, according to the technology firm, as well as a range of IoT applications.

“The solutions offered by Aruba are simple and secure, using network access control to ease the accessibility for our guests and management globally using Aruba Central, or to set up a small network in a flash with limited requirements,” said Rodney Linville, global corporate director of IT, Nobu Hospitality. “In addition, the Aruba solutions are sleek-looking, which fits perfectly within our hotels.”

According to Sanjay Garg, Aruba’s hospitality business development manager for the Americas, Aruba ESP (Edge Services Platform) is the industry’s first AI-powered, cloud-native platform designed to unify, automate and secure the Edge. 

“Developed to help organizations predict and resolve problems at the network edge before they happen, Aruba ESP’s foundation is built on AIOps, Zero Trust network security and a unified campus, data center, branch and remote worker infrastructure,” he said.“This results in an automated, all-in-one platform that continuously analyzes data across domains, tracks SLAs, identifies anomalies and self-optimizes, while seeing and securing unknown devices on the network.”

He added that with Aruba ESP, IT professionals can identify and resolve issues quickly, preempting problems before they impact the business; protect against advanced threats from a vanishing security perimeter; monitor and manage thousands of wired, wireless and WAN devices across campus, branch, data center or remote worker locations; quickly deploy network services at scale to support changing business needs; and allow continued infrastructure investment in the face of uncertain financial challenges.

Linville said that he expects from Aruba, “Security, performance, scalability and, most of all, their willingness to integrate with different technologies to help improve the hotels’ performance not only for our guests but for the hotel staff.”

Explaining what Aruba did for Nobu, Garg said, “In partnership with Nobu and IoT technology providers, we created a converged WiFi 6 IoT network that allows for the secure connection of people and things. Aruba’s intelligent networking and security products serve as the foundation of Nobu’s network platform. Other providers, such as React Mobile or Skyfii, can layer their solutions on top of this platform. This approach improves security, simplifies installation and management, reduces network noise and lowers the overall cost of these solutions, which ultimately benefits the end customer.”

Nobu staff members will access the network platform “through an authenticated WPA3 security protocol,” said the Aruba executive. “Employee devices are identified and placed into secure back-of-house networks and guest devices are isolated via Aruba’s end-to-end security architecture.”

Linville confirmed that Nobu will “continue to use Aruba on our future projects and migrate any current properties when the time is right for the upgrade.”