Noble House Hotels & Resorts has unveiled a comprehensive brand refresh that includes a new logo and website, as well as a new website for the group’s Little Palm Island Resort & Spa.
Founded in 1981 by Pat Colee, Noble House has spent more than 40 years building a collection of 29 independent properties across North America, including America’s only private island resort, three full-service marinas and a portfolio of restaurants, bars and curated guest experiences.
“At Noble House, our growth has never been about scale for the sake of scale,” said Scott Colee, chief marketing officer, Noble House Hotels & Resorts. “It’s always been about building emotional connections and sanctuaries that reflect the culture of their surroundings and the spirit of the people who bring them to life. Our brand refresh celebrates that ethos, while setting a clear and confident tone for the future.”
The new Noble House identity was developed in-house by Colee, Creative Director Stephanie Ward and Andrew Ladd, VP, marketing. The new branding features rich, warm tones; tactile, editorial-inspired typography; and a refined visual personality that captures the entrepreneurial spirit and heart of the brand, according to the company.
“We weren’t trying to reinvent who we are; we were amplifying the legacy we’ve built,” said Colee. “My family started this company with a dream and a deep respect for place and people. Today, as the next generation steps forward, we’re honoring those roots while embracing a fresh vision. The soul of Noble House is still the same, it’s just shining a little brighter.”
The rebrand comes at a time when Noble House welcomes a new property to its portfolio—a 96-room, $100-million project in Paradise Valley, AZ, opening in fall 2027. Simultaneously, the company has invested in a strategic evolution across its portfolio, including a multi-year renovation of Ocean Key Resort & Spa in Key West, FL. Executed by Integrated Architecture and Rossi Architecture, with interiors by Area 600, Noble House’s internal design team, the new lobby will be a tribute to the colorful spirit of Key West. It will feature patterned fabrics, a color palette of corals and jewel tones and signature bird motifs.
The Area 600 team, led by Katy Clark, director of development, and Erin Weiner, interior design associate, also refreshed the historic Chatham Inn Relais & Châteaux property in Cape Cod, MA. Built into an over-100-year-old home, the team preserved historic details, such as the signature marble fireplace. The lobby, bar and onsite restaurant all saw a full redesign inspired by the historic property’s surroundings.
This October, the group will launch the inaugural installment of The Great Plates Expedition: Culinary Adventures, a new experiential series that pairs nationally recognized chefs with Noble House destinations to craft immersive culinary journeys rooted in outdoor exploration and regional ingredients. The first edition will take place in partnership with Oregon-based outdoor chef Adam Glick at Headlands Coastal Lodge & Spa in Pacific City OR.
