myDigitalOffice: U.S. occupancy doubles over Thanksgiving

The holiday season is in full swing in the U.S., and after two years of lockdowns and uncertainty, many Americans resumed their “normal” holiday travel and booked a flight or packed up the car to spend the holiday with their friends and families.

Many airlines logged their busiest days since 2019 and early 2020 over Thanksgiving. The Transportation Security Administration reported that from Nov. 22 through 28, 14.4 million people passed through TSA, more than double the 6.4 million a year ago.

This is welcome news for the hotel industry as hoteliers also benefited from the return of holiday travel. Using insights from The MAPP Report, myDigitalOffice highlighted a few trends observed over the holiday period.

As the holiday approached, U.S. hotel occupancy came in around double what was seen in 2020, clocking in at just over 50%, compared to around 25% in 2020. In addition to the climb in occupancy, rates were up nearly 35% and holding steady or slightly climbing throughout the week, as opposed to dropping in an attempt to fill rooms.

The holiday weekend finished out at just shy of 60% due to some last-minute pickup. Occupancy, ADR and RevPAR are all up year-over-year from 2020. The hope is that the influx of travel continues over the remainder of the holiday season and winter breaks.