Mr. C Beverly Hills becomes Cameo Beverly Hills

Braemar Hotels & Resorts Inc. has rebranded and plans a conversion of its Mr. C Beverly Hills in Los Angeles to the Cameo Beverly Hills.

Beginning Aug. 4, Cameo Beverly Hills will be available for booking on Hilton’s website and join Hilton Honors. Following an extensive renovation, which is expected to be completed by the end of 2025, the hotel will join LXR Hotels & Resorts, one of Hilton’s luxury soft brands.

The conversion of the hotel, which was built in 1965, will reflect its unique history and distinctive location in West Los Angeles near amenities and high-end shopping on Rodeo Drive. The company is planning an approximately $25 million renovation to further elevate the hotel’s guest experience when it is completed. Added amenities and enhanced design elements will include upgrades to the guestrooms, guest bathrooms, restaurant, lobby, pool, fitness area and meeting spaces.

Remington Hospitality will continue to manage the property after the conversion under a management agreement.

“The transformation of this iconic hotel fills a desirable niche in the Beverly Hills lodging market,” said Richard J. Stockton, president/CEO, Braemar. “We look forward to realizing enhanced financial performance from this property as a result of our significant investment and new partnership with Hilton.”