Owner-operator MCR has appointed Sameer Mehra as chief revenue officer. The 25-year hospitality veteran leads the company’s revenue and sales team.
“Sam brings a wealth of experience in revenue and distribution management, e-commerce, strategic partnerships and sales leadership,” said Tyler Morse, chairman/CEO, MCR. “He is uniquely positioned to drive revenue-focused initiatives and top-line growth at MCR.”
Maximizing revenue for a portfolio of branded and independent hotels in various U.S. markets has been a hallmark of Mehra’s career, according to the company.
Most recently, he served as the chief revenue officer for Hersha Hospitality Management (HHM). He was also the head of revenue & VP, asset management at the Global Hospitality Investment Group (GHIG) and the EVP, revenue strategies for TPG Hotels & Resorts. He also was the VP, revenue & distribution for Highgate Hotels. He began his hospitality career at the Indian Hotels Company Ltd. and its subsidiary, the Taj Group of Hotels in India.
“As I spearhead revenue generation streams, I am confident of my ability to build a strong integrated revenue and sales team and add value to MCR’s distinguished portfolio of branded and independent assets,” said Mehra. “Together, we will create momentum for further growth at MCR.”
