Mayfair Hotel joins Ascend Hotel Collection

Choice Hotels International Inc. continues its growth in the upscale segment with the addition of the Mayfair Hotel, Ascend Hotel Collection.

The hotel joins the collection’s existing New York City hotels, the Blue Angel Hotel, The L Hotel and the Insignia Hotel, as the brand continues its growth across the city’s boroughs.

The seven-story, 77-room property is situated in New York City’s Theatre District. Located adjacent to Broadway’s Eugene O’Neill, Ambassador, Gershwin and Barrymore theaters, the hotel is close to Times Square, Hell’s Kitchen and other popular NYC attractions. The recently renovated property maintains the historic hotel’s original style, while featuring modern amenities, locally inspired decor and an on-site restaurant and lounge.

“As ‘the city that never sleeps,’ New York City is a hub with rich history and vibrant culture,” said Indy Adenaw, SVP/GM, upscale, Choice Hotels. “We’re excited to welcome The Mayfair Hotel to the Ascend Hotel Collection as we continue to thoughtfully expand the collection’s upscale offerings to the growing New York City market. Like the city that surrounds it, we know the reimagined Mayfair Hotel will deliver the unique and infectious spirit of this iconic city.”