Dreamscape Hospitality has appointed hospitality veteran Matt Greene as EVP to oversee the company’s new luxury & lifestyle division.
With more than 25 years of leadership experience across the luxury, lifestyle and branded residential sectors, Greene brings a wealth of operational, technical services, and business development expertise and insight to Dreamscape, according to the company. In his new role, he will lead the strategic vision, performance and expansion of the division, driving long-term value for ownership groups and elevating guest experiences across the luxury & lifestyle portfolio.
“We’re honored to welcome Matt Greene to the Dreamscape team,” said Adam Patenaude, president, Dreamscape Hospitality. “He is a proven leader with a passion for curating unique hospitality experiences and a history of operational excellence, making him the perfect fit for the organization. The creation of our luxury & lifestyle division marks a pivotal moment in our company’s evolution, and Matt’s appointment ensures we have a seasoned, visionary executive at the helm to guide our next phase of growth.”
Most recently, Greene served as EVP, luxury residences at Highgate, where he led operations for the company’s Florida & CALA regions and created a new division of luxury & lifestyle residential to grow the portfolio of condo-hotels and branded residential assets. Prior to that, he spent more than a decade with Aimbridge Hospitality and Evolution Hospitality, ultimately serving as EVP, operations, lifestyle hotels.
“Joining Dreamscape represents an exciting opportunity to build something differentiated in the continuously evolving luxury and lifestyle space that focuses on unique experiences and F&B offerings,” shared Greene. “Dreamscape has built a reputation for forward-thinking hospitality, and launching this division signals a clear intent to grow with purpose. I’m excited to build on the company’s momentum and create value for owners through elevated, lifestyle-focused experiences.”
