Margaritaville has launched its new hospitality affinity program, Margaritaville Perks, which, according to the company, is a complete departure from the traditional loyalty program. With no points, levels to reach or waiting for qualification, Margaritaville Perks offers guests immediate perks, value-add and benefits for their stays at Margaritaville Hotels & Resorts and Compass Hotels across the globe (including Margaritaville Hollywood Beach Resort shown above).
Margaritaville Perks is a program with no membership levels or tiers. It offers exclusive Margaritaville-branded perks and benefits that improve over time and become more personalized with member engagement, frequency and feedback.
“Margaritaville destinations are an escape from the everyday, so we needed a loyalty program to match our fun lifestyle because there are no points, deadlines or limits in paradise,” said Tamara Baldanza-Dekker, chief marketing officer, Margaritaville. “Margaritaville Perks showcases how much we love and appreciate our guests. Now, in addition to the solace travelers find in Margaritaville, they will also receive enticing rewards and offers that actually matter to them.”
Margaritaville Perks are different at each hotel, resort or destination, and can be selected by the guest during their booking process or at the front desk. Some of the available perks:
- Cocktails and concoctions
- Welcome amenities
- Fruit & cheese plate
- Movie pack
- Early check-in
- Late checkout
- Desserts & sweets
- Room upgrades
- Resort credits
- Spa discounts
- Retail discounts
- Breakfast buffet
- Merchandise and swag
- Branded items
