MILWAUKEE, WI—Marcus Hotels & Resorts has set in motion the “reinvention” of the 221-room InterContinental Milwaukee to reflect a new concept for the group in fashioning a “creatively bold independent arts hotel.”
Blending hospitality with curated exhibits, contemporary installations and live performances, the company is hoping to make the property here home to one of the most immersive and inviting arts hotel experiences in the United States.
“The arts spark conversation and debate. The arts inspire and heal. They are part of our daily life, while also serving as an escape. And the arts bring people together, despite differing tastes, backgrounds and experiences,” said Greg Marcus, president/CEO of The Marcus Corp. “For generations, Milwaukee’s arts scene has been central to the city’s health, vibrancy and reputation as a culturally relevant home and destination. By reimagining this hotel’s place in our community, we aspire to serve as a welcoming, freeing space for those who wish to experience Milwaukee through an entirely different lens.”
Three key elements are helping forge the initiative: the modern design of the hotel, its location in the city’s growing arts and entertainment district, and Milwaukee’s creative community.
New Concept to Debut in 2019
The redesigned property is set to debut in mid-2019 and will feature collections and standalone pieces from international and local artists, both known and up-and-coming; the hotel also will serve as host to performing arts experiences.
Building on the success of Marcus Hotels & Resorts’ Artist-in-Residence program at The Pfister Hotel in Milwaukee, the property will feature a similar working studio where guests may share in the evolution of each artist’s work up close.
Additionally, restaurants will incorporate local flavors and customs and locally procured products will be highlighted in the hotel.
“We have long held a deep-seated passion for how the arts enhance the vibrancy and interconnectedness of our communities,” said Marcus. “With this project, we saw a very special opportunity to push the envelope and create an entirely new concept that pays homage to the arts. Ultimately, our hope is that a visit or a stay at this hotel will inspire our guests to explore more of what’s possible and experience our community in a way that is more personal. So much so that when they leave, they are already planning their return to see what’s next.”