Makeready launches GDS code unifying portfolio

Makeready is merging its collection of independent hotels under one chain code—MY—within all four global distribution system channels, Sabre, Amadeus, Galileo/Apollo and Worldspan, in addition to DHISCO.

This decision furthers Makeready’s commitment to the travel advisor community at the direction of Christine Magrann, COO/president, Makeready, who said, “The chain code launch and unification is an exciting next step for the Makeready collection and our brand’s commitment to developing and managing independent lifestyle hotels.”

Makeready hotels that are now under the MY chain code include:

  • Emeline (Charleston)
  • Halcyon, a hotel in Cherry Creek (Denver)
  • The Junto (Columbus, OH)
  • Noelle (Nashville)
  • The Ryder Hotel (Charleston)

Tapped to lead this initiative, Marcia Murphy, the company’s corporate director of commercial strategy, has been working toward this launch for years. “As a management company, Makeready has purposely remained in the background, allowing its individual hotel brands to be at the forefront in our guest’s minds,” said Murphy. “By implementing this GDS chain code, we are solidifying our commitment to building consumer confidence in Makeready hotels and empowering travel advisors to cross-reference all of our independent hotels in our collection and book with ease. We look forward to welcoming this wonderful community that serves as an extension of our sales family to experience Makeready.”

The implementation of Makeready’s chain code comes shortly after the brand’s Nashville hotel, Noelle, announced its independence from Marriott’s Tribute Portfolio, where it has operated since its opening in 2017. This also follows the news of the company’s newest lifestyle hotel, The Junto, opening this spring in downtown Columbus.