According to the latest Hotel Construction Pipeline Trend Report from Lodging Econometrics (LE), analysts report that at the close of the second quarter, Europe continues to show steady growth in new hotels opening in 2022, opening 188 new hotels with 28,350 rooms in the first half of the year.
Continuing the upward trend in year-end total opens seen in 2020 and 2021, the region is forecast to open another 259 hotels with 36,548 rooms in the next two quarters, for a year-end forecast total of 447 new hotels/64,898 rooms. The LE forecast for new hotel openings for the next couple of years expects a total of 421 new hotels/62,281 rooms to open by the end of 2023 and 419 new hotels /64,016 rooms are forecast to open in 2024.
At Q2, Europe’s hotel construction pipeline stands at 1,706 projects and 265,818 rooms. There are 817 projects/131,772 rooms currently under construction in Europe’s hotel construction pipeline and 413 projects/60,397 rooms planning to start construction in the next 12 months. Projects and rooms in the early planning stage are up 8% and 4% year-over-year (YOY) respectively, with 476 projects/73,649 rooms.
Following nearly two years of project and timeline delays, continued pandemic management and containment, the ongoing Russia-Ukraine war, labor shortages and high inflation, Europe’s hotel construction pipeline is slowly improving. During the first and second quarters, many countries throughout the region reopened borders to international travel and have seen increasing numbers of leisure and business travelers. While the region still faces many challenges on its way to full recovery, this pent-up demand for travel has and will continue to play a major role.
The countries leading Europe’s construction pipeline with the most project and room counts at Q2 are the U.K. with 309 projects/46,296 rooms, Germany with 258 projects/44,692 rooms, France with 152 projects/17,338 rooms, Portugal with 123 projects/14,811 rooms and Poland with 85 projects/12,205 rooms. These five countries account for 54% of the projects and 51% of the rooms in Europe’s total construction pipeline at Q2.
The cities in Europe with the largest pipelines are London with 80 projects/13,683 rooms and Dusseldorf, Germany, with 46 projects/8,492 rooms. Next is Paris with 35 projects/5,540 rooms, then Lisbon with 34 projects/3,850 rooms followed by Istanbul with 32 projects/6,598 rooms.
Franchise companies with the largest construction pipelines at the end of the second quarter are led by Accor with 262 projects/35,694 rooms and Marriott International with 201 projects/31,560 rooms. Next is Hilton with 192 projects/28,550 rooms, InterContinental Hotels Group (IHG) with 151 projects/20,644 rooms and then Radisson Hotel Group with 45 projects/8,266 rooms. These five global franchise companies at Q2 account for 50% of projects and 47% of rooms in Europe’s total pipeline.
The largest brands for each of these top companies are Accor’s Ibis brands with 92 projects/10,998 rooms; Marriott’s Moxy brand with 51 projects/8,769 rooms; Hilton’s Hampton by Hilton brands with 69 projects/10,583 rooms; IHG’s Holiday Inn Express with 60 projects/8,723 rooms; and Radisson’s Blu brand with 13 projects/2,199 rooms.