olive is partnering with Lark to deploy its guest-first and intelligent booking platform across Lark’s portfolio of nearly 80 hotels across 22 states and two countries.
“Our guests expect an online experience that feels as personal and effortless as their stay,” said Peter Twachtman, CEO, Lark. “olive stood apart as the only platform capable of delivering that branded, high-converting experience. We’re not just upgrading technology; we’re investing in the future of our guest relationships.”
olive’s platform delivers measurable performance, including an average 84% increase in conversion and 76% lift in direct bookings across its partners, significantly reducing dependence on third parties, according to the company.
“Lark represents the best of independent hospitality,” said Eric Lutz, cofounder/CEO, olive. “Together, we’re proving that hotels don’t have to choose between design, data and revenue. This partnership ushers in a new era of intelligent, guest-first commerce.”
