Lark has named Lynsey Kreitzer as its new EVP, commercial strategy.
In this new role for the company, Kreitzer will collaborate with the company’s marketing, revenue, creative and sales teams to pilot the brand through strategic growth, transformation and market disruption.
She brings more than 20 years of experience in hospitality commercial leadership to her role at Lark. Most recently, she served as EVP, commercial strategy and sales at GF Hotels & Resorts, where she played a role in building and scaling integrated commercial teams, and overseeing strategy for a diverse portfolio that included branded, independent and lifestyle assets.
“Lynsey joins our leadership team at a pivotal point in Lark’s trajectory,” said Peter Twachtman, CEO, Lark. “After nearly doubling our management portfolio in 2025, and with 10 openings on the horizon in 2026 across our branded and independent portfolios, her strategic guidance will help us to navigate the next chapter of expansion and transformation, and to drive visibility and profitability during this critical time.”
