La Concha Key West in Key West, FL, is now part of Marriott’s Autograph Collection.
Located in Old Town Key West’s historic Duval Street, the property, managed by Remington Hospitality, has undergone a transformative journey, transitioning from a Crowne Plaza in 2023 to an independent hotel during its $35-million renovation.
“At Remington Hospitality, our management philosophy is rooted in delivering personalized service, curating unforgettable moments that reflect the individuality and authenticity of our properties,” said Sloan Dean, CEO, Remington Hospitality. “At La Concha Key West, we are focused on crafting a seamless guest journey that pairs elevated service with a deep appreciation for local culture. From bespoke welcome amenities to exclusive concierge services, we aim to create harmony between Key West’s vibrant spirit and the sophistication that defines the Autograph Collection experience.”
The hotel offers 160 guestrooms and 14 suites, each designed to reflect a blend of vintage Cuban charm and modern Key West style. The centerpiece of the revitalization is the Grand Dame Villas at the Rooftop, a selection of seven premium villas on the newly transformed seventh floor, offering views of Key West and a concierge-level experience that caters to every guest’s need. Catering to wellness travelers, 10 rooms feature advanced air purification systems by Pure Wellness, a provider of turnkey antiviral, antimicrobial and hypoallergenic hospitality solutions. Remington Hospitality will promote the extensive renovations by Remington’s sister company, Premier, through strategic marketing, highlighting the reimagined lobby as a social space, the upgraded pool as a luxurious retreat, and refreshed guestrooms as a comfortable sanctuary.
“La Concha Key West embodies Remington Hospitality’s dedication to excellence and innovation,” said Jason Reader, COO, Remington Hospitality. “Through meticulous renovations, enhanced guest services and a deep connection to the vibrant local culture, we are redefining the luxury travel experience in one of Florida’s most iconic destinations.”
