Demand for Labor Day is showing a similar trend year-over-year (YOY), according to data from Koddi. In 2022, interest in Labor Day travel dates started in mid-June. In comparison, this year experienced an earlier onset of interest at the beginning of June. At the start of August, there was an uptick in demand for 2022 that was not observed this year.
Additionally, there has been a boost in desktop demand (+2.4%) this year. Despite a slight decrease in mobile demand (-3.9%), users are more inclined to book last-minute trips on mobile. In 2022, mobile experienced 2.6 times more demand than desktop in the last five days leading up to Labor Day. The company expects to see a similar trend leading up to Labor Day 2023.
Many locations with high demand this year are experiencing a YOY increase. New York, Chicago and Honolulu, however, are showing a decrease in demand YOY. Meanwhile, Nashville; San Antonio; Seattle; and Grapevine, TX, are experiencing uplifts of more than 100% YOY, with the latter up 353% YOY.
Overall, summer demand is experiencing a YOY decrease. However, the gap began to close in June. An increase in demand was evident starting in June, with the rest of the summer showing a relatively flat trend. There was a slight decrease immediately following the Fourth of July holiday, followed by an upward trend a week later.
